The Asian start-up that's nailing location marketing
Location-based marketing is, for many, an unfulfilled promise. It's a media choice with huge potential but few viable options exist when it comes to execution.AdNear, a Singapore-based mobile platform,...
View ArticleTelefonica focuses on location targeting with new data deal
Technology and data have helped create an eruption of possibilities of ad formats and targeting, so media platforms need to find ways of offering a better service than the plethora of other options....
View ArticleEffectively using Content Consumption to Influence Customers
The African-American author Walter Mosley once said, “A man's bookcase will tell you everything you'll ever need to know about him.”The British playwright Alan Bennett expressed a similar sentiment...
View ArticleLearning from Cultural Branding Blunders In International Business
Making mistakes is a natural ingredient of any business. Whether you own the business or are an employee, no one is immune to the occasional blunder. At the time it can seem like the end of the world....
View ArticleGetting it right with email marketing: Insider Tips
As a marketer and content manager, you’re likely to be aware of the sheer volume of email marketing tips, tricks and guides that exists out there for you to digest. It can be overwhelming at times. Or...
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